Most people on Linkedin have a career, which I call the “what you do” career.
Everybody, especially the knowledge workers on Linkedin, will soon have a SECOND career, or what I call the “what you know” career.
This second career will be much more profitable than the first career for the simple reason that one’s expert knowledge CAN be sold worldwide to millions of people. Contrast that with the first career, where what you do will only benefit ONE person: your boss. If you are a liberal professional like a lawyer or a doctor, then your work will only benefit the client you are serving. And usually, lawyers and doctors can only serve ONE client at a time.
SENSE could help you to launch your second career, as it did mine.
SENSE was originally a daydream or vision I had in 1994. I was 25 years old at the time. Ah, the innocence, idealism and naivete of youth!
Since then, SENSE has gained a powerful theoretical and practical understanding of how the Internet works, and this will enable you to launch your second, knowledge-based career.
How?
First, let me share with you how my own second career started. In August 2005, I began teaching a workshop called “Career Brainstorming.” My sister Zoonie and I charged people $15 to participate. It was a new, unproven workshop, so the low price was fair.
However, a friend who formerly worked for Accenture told me, “Peter, I can brainstorm on my own. Why do I need to come to your workshop?”
So I rebranded the workshop as the “Ideal Career workshop” and abandoned the term “brainstorming.” Instead, I adopted the expression “Ideal Career Framework” or ICF.
This workshop has been quite popular so far, and has begun to “eat” other career methodologies out there.
In other words, ICF was designed to be integral (that is, it integrated other methodologies into its core) as well as practical.
Next, in May 2006, I created the BMW workshop for women entrepreneurs. Details at http://businessmodelworkout.blogspot.com.
After the first delivery of that workshop to 22 women entrepreneurs at the CEFQ (www.cefq.ca), I felt I had created a second “hit.” I felt like James Bond after his second hit, which made him a true “double oh seven.”
Since I’m more ambitious than James Bond, I decided to take on M’s position. That is, as James Bond’s boss, I would have the license to print licenses to kill. 
The New Economy, indeed, is more about lethal knowledge than lethal force. Knowledge is the new wealth, but you’ve got to build your own spy network.
But back to your second career.
How can you create knowledge that is valuable enough to base a second stream of income on it?
Here’s a clue from ancient Eastern wisdom: “The teacher and the taught together create the teaching.”
It’s a process that I call “instructional capital co-creation.”
Concretely, it means that you cannot create instructional capital, like my ICF and BMW materials, without having learners who listen to you and interact with you.
You could use Linkedin Answers to find potential learners, and invite them to communicate with you so you can teach them stuff.
Or you could just email all your Linkedin connections and tell them what you are an expert on, and invite them to ask questions.
There are many other ways to find learners who would value your knowledge, but the important thing to realize is that it’s not the quantity of learners but rather the quality of learners that will determine how fast you develop your instructional capital.
Without instructional capital, you are forever stuck working for somebody else in your first career (the “what you do” career).
With instructional capital, you can become a millionaire. Like Eben Pagan, Mike Filsaime, Rich Schefren, Wayne Dyer, Jay Abraham, John Reese, etc.
You can become a millionaire by selling your information and instructional capital because the Internet is perfect as a medium to distribute instructional capital (in English, French, Spanish, Chinese, etc.).
Instructional capital is like a recipe. You can sell it over and over and over, because you own the legal rights.
So your first career is like baking a cake. You can only bake one cake at a time, and sell it to one person. (Or you could sell the same cake to two people who are on a diet. Sorry, couldn’t resist that joke!).
Your second career, however, is not about cakes per se, but cake RECIPES.
You just upload your recipe on Payloadz and people can buy them online, anytime, from anywhere. Every day, you wake up richer!
The awesome thing about your second career is that you can have affiliates who sell your instructional capital and pocket 30%. You could have 50 or 100 such affiliates.
Bottom line: SENSE exists to help you launch your second career. I’m going to help you identify what part(s) of your knowledge is really valuable, and I’m going to help you get rich from it.
